The Pushpa film series presents a striking paradox in its treatment of gender dynamics through its "item songs". Both "Oo Antava" from Pushpa (2021) and "Kissik" from Pushpa 2 attempt to critique male behavior while simultaneously catering to the male gaze.
In "Oo Antava," Samantha Ruth Prabhu performs a dance number that ostensibly criticizes men's objectifying gaze. The lyrics challenge male viewers about their voyeuristic tendencies, yet the visual presentation - featuring Samantha in revealing costumes performing suggestive dance moves - serves the very male gaze it criticizes. This creates a fundamental disconnect: while the song verbally condemns objectification, its visual elements actively participate in it.
"Kissik" from Pushpa 2 follows a similar pattern. The lyrics condemn men who exploit women's images for personal gratification, warning of consequences. However, the presentation of Sreeleela in revealing attire, performing seductive choreography, contradicts this message of female empowerment.
The filmmakers attempt to appear progressive through lyrics while adhering to conventional market expectations through visuals. This results in a self-defeating message where the medium undermines the intended message.
